From Johannes to TRYBA, or, how a passion becomes an occupation, and an occupation becomes an extraordinary adventure.

Johannes Tryba began his career as a joiner, following in the footsteps of his father and grandfather before him.

In 1980, he started producing PVC windows in Gundershoffen, Alsace, aided by a staff of 15 in a 1200 m² building. In the first few months they were turning out 20 windows a day. This marked the birth of TRYBA in France.

In 1984, TRYBA designed its first range of profiles, distributing them under the SOPROFEN brand. The first TRYBA Espaces Conseils (support centres) opened and the dealership network was established.

In 1988, the manufacturing processes were automated.

In 1995, TRYBA created a production facility for insulation glazing. A training centre was set up for all dealers and employees.


TRYBA  expanded its presence across the entire market. Targeted acquisitions and the creation of numerous production sites in France, Switzerland and Germany laid the foundations for the Group's European operation.

As well as manufacturing and selling PVC windows and doors, TRYBA now produces its own wooden and aluminium windows and doors. SOPROFEN manufactures roller shutters. NORBA is the Group's production arm.

In 2004, the TRYBA Group became ATRYA.

That year also saw the Group embrace new energy sources, leading to the production of heating systems powered by renewable energy (thermal and photovoltaic solar, boilers, heat pumps, wood pellet burning stoves, etc.)

A global reach with a human face

ATRYA continued its expansion across France, Germany, Switzerland and Belgium. Verandas and garage doors were added to the Group's offering in 2007.

The TRYBA corporate foundation "A World for Children" was established in June 2008 to protect disadvantaged children. The foundation supports projects in France and Vietnam.

2015 saw the acquisition of Menuiserie Thareaut in Saint Laurent du Mottay (49). Established in 1749, this company specialised in the production of traditional wooden joinery (Haussmann style buildings, heritage sites, etc.). With its extensive expertise, Thareaut's products were the perfect fit for the ATRYA offering. 

Tryba Stiftung gGmbH in Baden-Baden, Germany, was founded in 2015, and Tryba Stiftung "A World for Children" in 2016 in Switzerland.

These two foundations work together with Tryba – A World for Children in France to protect disadvantaged children, primarily in Vietnam.


Preparing for the future, a new strategic orientation

In October 2018, the family-owned group sold its Barriers division (roller shutters and garage doors). The aim was to make the Group more responsive by simplifying its structure and placing the focus back on windows – its core product. In December 2018, the Group opened its new NORBA joinery factory in Palézieux, Switzerland. Based in Oron-la-Ville for over 70 years, the NORBA interior and exterior joinery production factory was efficient, yet too small to cope with the rapidly evolving market. The new factory consolidated the position of the NORBA brand in Switzerland, enabling the Group to better meet the needs of its customers.

In 2019, the Group evolved further. The head of the B2B arm became the majority shareholder of his division. ATRYA retains a 49% shareholding.

In December, ATRYA acquired 49% of the CAIXIAVE Group, Portugal's largest manufacturer of PVC windows (300 staff, €30 million turnover).

In 2020, the Group purchased FCA, a specialist in private home renovation for 32 years, with expertise including: Exterior thermal insulation, façade refurbishment, loft insulation, MCV, etc. Drawing on the expertise and experience of the FCA brand, the ATRYA Group decided to launch ISOLATION BY TRYBA. FCA subsequently became ISOLATION BY TRYBA. The new brand enabled the Group to offer energy refurbishment and global insulation for customers' homes in order to both improve comfort and reduce energy loss.


40 years in Alsace

In 2020, the family-owned Group celebrated its 40th anniversary. ATRYA used the milestone to place digitisation at the heart of its strategy. The objective To improve its performance and responsiveness to market demand and consolidate its position as the European leader in joinery solutions. With the future of our planet in mind, the Group has pledged its commitment to responsible development based on constant innovation with respect for people and the environment.


1980 Tryba brand created and window production begins in Gundershoffen

1988 Production facilities automated

1995 Production facility for insulation glazing opens

2004 TRYBA becomes ATRYA

2007 Verandas and garage doors added to the offering

2008 Tryba – A World for Children foundation created

2015 Menuiserie Thareaut acquired

2016 The foundation expands into Switzerland and Germany

2018 Barriers division sold off

2018 New NORBA joinery factory opened in Palézieux, Switzerland

2019 51% shareholding of the B2B arm transferred to the head of the division

2019 Acquisition of 49% of the CAIXIAVE Group, Portugal's largest manufacturer

2020 The family-owned Group celebrates its 40th anniversary, placing digitisation at the heart of its strategy

2020 Isolation by Tryba launched