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Tryba Création is a subsidiary of the Atrya Group, created to fit out and organise stores, trade fairs and conventions for all of the Group's companies. A team of 10 experienced employees working in dedicated premises of over 3500 m² to serve the group's various companies.

We develop, build and test the various concepts and tools with our designers, working closely with our works supervisors and drawing on their real-life experience, in order to satisfy our customers' own customers. 




+ 300

trade fairs serviced

+ 560

stores fitted out

A word from the director

Vincent Gutmhuller, managing director of Atrya Création

Since 2009, we have been developing store concepts for the Group which are unique to each brand, and we also design and fit out stands for trade fairs. Our aim is to make each store and stand unique to give the customer the best possible experience. We design stores to take account of the customer experience and make it as smooth as possible. Meeting our customers' evolving expectations is our priority. For example, that is how we developed TV Porte. TV Porte is a life-size door in the form of a digital screen, which allows customers to view all of our models directly on the screen.

Vincent Gutmhuller, managing director of Atrya Création